Wire Park is revitalizing the former Southwire industrial site in Watkinsville, GA, reimagining a historic economic cornerstone as a dynamic mixed-use development. They came to me to create a logo that paid homage to the past but at the same time looked towards the future.
About LOGO
For the logo and identity, I wanted to be true Wire Parks history and call back to its manufacturing legacy. The industrial feel of old commercial signage and stencil typography felt like the appropriate direction. At the same time I wanted to balance it with elegance and modernness.
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