safepal.com
SafePal stands tall in the crypto security scene, simplifying crypto for newcomers with a full product suite, including mobile and browser wallets. Their flagship hardware wallet earned Binance's endorsement, showcasing their dedication to security, accessibility, and crypto wealth. With such an impressive portfolio, it was time to upgrade their brand identity and digital presence.
About LOGO
With the new SafePal mark, our goal was to create a sense of safety, security while also looking towards the future. The square-shaped, negative space at the center of the mark is reminiscent of safes and vaults while the angular arms jutting out create energy and movement. All these elements combine to form an abstracted ’S’ letter form.
Messaging
SafePal's messaging revolves around themes of freedom, comfort, support, safety, and accessibility. The brand's aim is to provide a stress-free, simple, easy, and delightful experience, demystifying crypto for beginners. As a slogan and the website's hero, "Own Your Crypto Adventure" draws inspiration from "Choose Your Own Adventure" stories, inviting users to take control of their crypto journey, much like the protagonist in a storybook.
Illustrations
As part of the visual identity, I designed an isometric-style set of illustrations.
Typography
Typography played a crucial role in aligning the brand's visual language with its mission. The decision to retain the Alibaba Sans – a font with remarkable adaptability across a spectrum of applications and 172 languages – ensures SafePal’s global reach and recognition. It also contributed to the brand's clean, professional, and approachable aesthetic.
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